Skinny Water.
Yes You read that right. Skinny FUCKING water. It's water. It's 'skinny'. It's making me want to throw my TV out of the window. And I've only seen the advert once. From the website:
"A low-calorie water, enhanced with a unique combination of ingredients to help(YOU) lose and maintain YOUR weight."
Water does not make you lose weight. There is no magic elixir that will make you lose those extra pounds. Getting off your ass and doing exercise will help you lose weight. Not eating chips every day will help you lose weight. We'll be hearing about Supermodel Cola next. You can't call things skinny, unless they're skinnier than the actual stuff! (Skinny latte is different. It's low fat milk.) There's no such thing as low fat water. THERE'S NO FAT IN WATER. IT'S WATER FOR FUCKS SAKE. THERE'S NOTHING IN IT.
Well, usually there's not. But in Skinny Water, there's extra stuff! Brilliant new ingredients that are really really good for you! Sugar, in case you were wondering. So THAT'S why it's low calorie? Because they've used low-fat sugar? IT DIDN'T HAVE ANY FUCKING SUGAR TO START WITH. WHY ARE YOU ADDING STUFF?
I'm not stupid enough to buy into this shit (and the same goes for that shitty tasting Vitamin Water stuff as well). But young girls are. Apparently in Fabulous magazine they were given 8 out of 10. How do you mark water? It's WATER. Does one bottle of water taste better than another? Am I missing out on a wonderful opportunity of water? Of course I'm bloody not. It's just water.
The site insists that to be healthy, we must drink TEN glasses of water a day. TEN?! Now, excuse me, but I think we all know that the recommended amount is 8 glasses a day. Just because you're trying to sell water doesn't mean you can lie to people. Most people who know anything about nutrition actually say the amount of water you need to drink varies from person to person. Sure, ten glasses won't kill you, but who can drink TEN glasses a day? Who the fuck did this website? Marketing idiots, that's who.
The clincher?
"If your BMI falls between 19 and 24, your weight is acceptable; 25–29 is viewed as overweight; and 30+ as obese. Use the same formula to out an acceptable weight for your height and you will know how much weight you need to lose."
Excuse me? Acceptable? Skinny Water, are you going to tell me that my weight is simply 'Unacceptable' if it's slightly over the average? No you're not. I'll sit on you with my unacceptably fat ass. Who the hell are you to tell me what is acceptable? You're no one. You're just a brand trying to make money and prey on people who believe this stuff.
You awful, manipulative pointless product. Skinny Water is just about the worst brand I've ever seen. It disgusts me. Someone take this shit off the shelves before the company do some serious damage.
14 comments:
I agree. Sue these bastards into oblivion for misleading nutritional information.
I drank two litres of this "skinny water", and was DISGUSTED to find I'd put on 2kg!
(incidentally, the "8 glasses" thing is bullshit - see Ben Goldacre for more - however in any case, there's never a guide as to what sized glass they mean. If they mean the same sized glass that my local Indian restaurant serves wine in, then each glass I have is actually 3 glasses. So I only need 3, apparently. Etc.)
It's such an awful awful piece of marketing. Why is there no organisation in place to stop this kind of thing? There must be, surely?!
Completely and utterley agree! I can't believe that they can get away with this, nor can I believe that some people get sucked in. It makes me so angry... What made me more angry was getting into work and finding a colleague had sucummbed to the bullsh*t!
This is fucking classic.
If I'd invented this, I'd be laughing my ass off. It's the sort of idea you come up with after a long night on the ale:
"I know. Let's market a 'low-calorie water' by taking normal, zero-calorie water and adding a few sugary calories to it, and see how many of the pramfaced bottom-feeding public fall for it. Pfffft."
On a more serious note, people called Dave need lots of water. I have empirical evidence.
It worries me that people might start drinking this shit *instead* of eating. Because they're still getting some calories, aren't they?
I TOTALLY AGREE!!! they are absolute shits for even thinking this one up!
Water, normal, untouched water is good for u, it helps cleanse the body of toxins guess why... cause it has fuck all in it thats the way its ment to be!
The very idea of skinny water buggers belief.. If u drink plenty of normal water as part of a healthy way of life then a healthy weight is maintained ... Like u said siany, the only way to loose weight is to eat sensibly an excercise! there is no miricle cure ... it aint rocket science!!!
They are misleading pricks who are cashing in on the insecurities an low body image of the vunerable ie the youth of today who are bombarded with already unrealistic images of the "perfect" body.
There has to be a way of stopping these bastards!!!
Makes me sad.
What Fabulous Magazine actually said about the product is even worse:
"I lost half a stone, but i think that's because of the volume of water and its sweetness made me feel full so I ate less."
Yet the scored the product 8/10. Because not wanting to eat is good! Healthy diet is baaaaaad. FFS.
I completely agree with you - this is shocking!
skinny water is indeed a lie, for weight changes that last it's al about 7 pints of stella an evening
I agree. Water can't be low calorie. If it's got calories in it at all then it's not water. It's a water drink.
Hehe "water drink"!
Hi All,
Not only did i develop the product, but I drink it too. I would recommend that you read up on the science / benefits of chromium and l-carnitine, both of which have received EFSA approval as safe and credible suppelements for well being. In respect to low calorie, this is compared to flavoured waters and other functional waters which contain between 40-150k/cal.
Hi Daniel,
To me, water is not a supplement for actually eating healthily. After reading the review from Fabulous magazine (which I'm sure you've read yourself) they scored the product 8/10 as a dietary aid. Because they were too full up of water and sugar to actually eat. Apparently that's a good thing. Doesn't that ring alarm bells to anyone?
As for saying that the drink is low calorie compared to other flavoured waters, you might well have a point, but I saw nothing stipulating this on your website. Maybe you could point me in the right direction? The impression the website gives is that Skinny water is better than 'normal' water. I think that's deliberately misleading.
You might have more benefits than flavoured water, but water isn't a supplement for food. I still think your product is dangerous. I'm intelligent enough not to just drink water and think I'm getting a balanced diet. Some teenage girls are more impressionable. There's a real danger here, and I think your marketing is irresponsible.
Sian
This isnt water. Sorry, I was confused as hell when I saw the advert on TV. Water does not contain any calories anyway so how can it be skinny water?
If the comparison is between other "flavoured water" drinks then fine but this is not the comparison the marketing team for this thing are making.
Sure you could have easily marketed it as having a high mineral content, or how it contains ingredients that help you slim, or having lower calories than flavoured water drinks, but no, you went all out and said it had less calories than water.
Frankly I couldnt care less about this product, the reason I searched it out was because the advert made no freaking sense. Some people are just so stupid.
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